Product Video vs. Animated Ads: Which Is Right for You?

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As a business owner, you know how important it is to create engaging content. And not just any kind of content, but the kind that captures the attention of your target audience. Two popular forms of visual content are product videos and animated ads.

In this guide, we'll compare and contrast product videos and animated ads. And, hopefully, help you decide which one is right for your business and marketing strategy.

Product Videos: What Are They and Why Are They Important?

Product videos are short, promotional videos that showcase your product's features, benefits, and unique selling points. They can be live-action or animated videos. Product videos are typically used on product pages, social media platforms, and video sharing sites like YouTube.

Product videos are important for several reasons:

They help customers better understand your product:

A product video can give customers a better idea of the size, features, and benefits of your product. It can also show your product in action. Which can be especially helpful for products that are difficult to explain in words.

They increase sales:

According to WebRetailer, product videos can increase conversion by up to 90%. That's because customers who watch a product video are more likely to make a purchase than those who only see static visuals..

They improve your product listing:

Amazon's algorithm favors listings that include videos. By adding a product video to your listing, you may be able to improve your product's visibility in search results.

Skyrocket your sales with product video listing

Animated Adverts: What Are They and Why Are They Important?

Animated video ads are short, promotional videos that use animation to grab the attention of your target audience. They can be used on social media platforms, websites, and video sharing sites in order to showcase your products or services.

Animated ads are important for several reasons:

1. They are visually appealing:

   1. Animated ads use bright colors, bold graphics, and engaging animation to capture the attention of your target audience.

2. They tell a story:

   1. Animated ads can tell a story about your brand or product, making them more memorable and effective than traditional ads.

3. They are shareable:

   1. Animated social media ads are highly shareable on social media platforms, which can help increase brand awareness and reach new audiences.

Best Practices for Creating Animated Ads

If you're considering creating an animated ad for your business, here are some best practices to keep in mind:

Keep it short:

Iconic animated ads should be no longer than 15-30 seconds. This is because customers have short attention spans and are more likely to watch a short video than a long one.

Use high-quality visuals:

Your ad should be visually appealing and use high-quality animation to make sure your ad looks professional.

Highlight key features and benefits:

Make sure to call out the most important features and benefits of your product. This will help customers understand why they should buy it.

Use a clear call to action:

Your ad should end with a clear call to action. This encourages customers to visit your website or make a purchase.

It also helps to throw in some cartoon animations in an animated explainer video into your strategy, especially if you have a B2B product or if your ecommerce product would benefit from a thorough explanation.

Examples of Best Animated Ads

To help you get started with creating your own animated ad, here are some examples of successful animated ads that follow these best practices:

2D Animation - Delivery Service): This animated advertising video for a food delivery service uses bold colors and engaging animation to grab the attention of its target audience.

Watch the 2012 Coke commercial: "Catch" featuring NE_Bear | Coca-Cola #Commercials: This cartoon advertisement for Coca Cola tells a funny relatable story about the benefits (joy) of a refreshing coke. This is high production quality done in a creative and engaging way. Though it is not as cost-effective, you can still have a successful video production with 2d animation that could be a banger.

The official rebrand introduction video for Burger King This Burger King ad has a unique animation style. It is using the ad for a rebrand announcement. It uses high-quality animation, a nostalgic color palette, and a clear call to action to drive sales and new customers.

Coca-Cola: "A Coke is a Coke" - 2019 Super Bowl Commercial This is another advertising animation from the famous super bowl ads that we wanted to throw in to showcase a great brand story.

Product Videos vs. Animated Commercials: Which Is Right for Your Business?

Now that you know the benefits and best practices of both product videos and animated ads, let's take a closer look at some key factors to consider when deciding which one is right for your business.

Goals:

What are your goals for your marketing campaign? Are you trying to reach a million views? Are you trying to increase brand awareness or drive sales? Product videos are great for showing off the benefits and features of your product, while animated ads are more effective at grabbing attention and generating brand awareness.

Target audience:

Who is your target audience? Product videos are ideal for customers who are already interested in your product and are looking for more information. Animated ads are better suited for a wider audience, as they are more likely to capture the attention of those who may not have heard of your brand or product.

Budget:

How much are you willing to spend on your marketing campaign? Product videos can be more expensive to produce, as they may require a professional videographer or editor. Animated ads, on the other hand, can be created with a lower budget using animation software.

Brand image:

What is the image you want to project for your brand? If your brand is known for being serious and professional, a product video may be a better fit. If your brand is more playful and creative, an animated ad may be a better choice.

Platform:

What platform will you be using to display your video? Product videos are ideal for product pages and YouTube, while animated ads are more effective on social media platforms like Facebook, Instagram, and Twitter.

Wrapping Up!

In conclusion, both product videos and animated ads can be effective tools for promoting your brand and products. However, it's important to consider your goals, target audience, budget, brand image, and platform when deciding which one is right for your business. With the right strategy and execution, either option can help you reach your marketing objectives and drive sales.

When creating your video, it's also important to consider the duration, quality, content, and call to action. The best animated commercials and most successful videos are usually short and to the point, high-quality, engaging, and have a clear CTA. Ultimately, the goal of any animated advertising campaign should be to capture the viewer's attention, build trust, and motivate them to take action. With the right strategy and creative execution, your animated commercial video can be a powerful tool to help you reach your marketing objectives and drive sales.